PETA’s new campaign: Fish = “Sea Kittens”
Reporting from Unalaska, Alaska (that’s right: UnAlaska, Alaska), NPR’s Anne Hillman writes about PETA’s new campaign to re-brand fish as “sea kittens.” The campaign seeks to publicize the reality that fish have mental, social, and nervous capacities rivaling common household pets. As PETA campaign coordinator Ashley Byrne notes:
“Fish not only have the same ability to feel pain as a dog or a cat, but they also communicate with one another. They have complex social interactions; they form bonds; they express affection by gently rubbing against one another.”
Taking her journalistic integrity very seriously, Ms. Hillman can’t leave it at the facts; she must seek out the other side. So she asks some children what they think, and not just any children, mind you:
In the small fishing town of Unalaska, population just under 4,000, some people see the campaign differently.
“I don’t see fish as sea kittens; I see them as food,” says 12-year-old Chastity Haskins.
Haskins is looking at the PETA site with her friend, Harmony Wayner, 11.
“It just doesn’t look right,” Harmony says. Harmony, the fourth generation of a commercial fishing family, looks at the cartoon fish and reads through the information on the site. “They say that [fish are] intelligent, but they’re not really,” Harmony says. “They have tiny, tiny little brains. Very miniature.”
Of course, there are other factors besides brain size that determine mental capacity — for example, structural sophistication — so I really do wonder if little Harmony has her credentials in order. And I’m not sure Harmony would want to say that her smarter classmates should be able to exercise a certain degree of control over her life and well being, simply because they’re smarter.
Humorously, the kids sound about as smart as the adults, as quoted in the article:
“I don’t understand how it makes sense,” says fisheries observer Mary Powers, who works on fishing boats to collect data on the catches. She thinks the campaign, which encourages people to petition the Fish and Wildlife Service to stop the hunting of sea kittens, is misguided. “It seems like it’s discouraging Americans to buy our product, which I think is unpatriotic.”
One can easily imagine Ms. Powers as a devoted hockey mom, but I digress. There’s also National Marine Fisheries Service management biologist Brian Dixon, who doesn’t think the campaign will be effective:
“Well, it may raise some money for PETA, but I don’t think it’ll change the way we manage the fisheries,” Dixon says. “I think I may eat some sea kittens tonight.”
You’re a good person, Mr. Dixon. Thoughtful too.
Now, I don’t pretend to know that the SeaKittens campaign will be effective, but I have to admit PETA’s done an amazing job on the website, where you can build your own fish. Speaking of which, meet HEREball:
Get it? HEREball?